Day 7 of 20 · AI for E-commerce

Your Product Content Foundation

⏱ 5 min 📊 Beginner

You've had a big week. Six days ago, the idea of writing descriptions for hundreds of products was an overwhelming manual grind. Now you have a system — prompt templates, batch workflows, SEO strategies, bullet point formulas, and a brand bible that makes everything sound like you.

Today we recap what you've built, lock in the system so it's repeatable, and give you a challenge that will upgrade your store before Week 2 begins.

Your Week 1 system — the complete picture

Here's what you now have in your toolkit:

Day 1 — The mindset shift. AI turns the content bottleneck into a content pipeline. The seller who scales content wins.

Day 2 — Your AI toolkit. ChatGPT for descriptions and ad copy. Claude for long-form content. Perplexity for research. Platform tools for quick suggestions.

Day 3 — Product descriptions at scale. The prompt template that takes product specs and generates complete, platform-ready listings. Four description styles (luxury, budget, technical, lifestyle). Batch processing from spreadsheets.

Day 4 — SEO titles and keywords. AI-powered keyword research. Platform-specific title formulas. Meta descriptions. Long-tail keywords. Backend search terms.

Day 5 — Bullet points that convert. Benefits before features. Platform-specific formats. Mobile-friendly length. The refresh workflow for existing listings.

Day 6 — Brand voice and consistency. The brand bible prompt. Training AI on your voice with real examples. Consistency checks across your catalog.

Each of these pieces works on its own. Together, they form a complete content production system that scales to any number of products on any platform.

Your Week 1 system: AI toolkit, prompt templates, SEO workflow, bullet point formulas, and brand voice — all working together.

Knowledge Check

What's the correct order for building a product listing with AI?

A

Write everything at once in a single prompt with no structure

B

Set your brand voice, generate the description from specs, optimize for SEO, then write benefit-led bullet points

C

Start with SEO research, then write the description, then add bullet points

D

Write bullet points first, then figure out keywords, then write the description

The most effective workflow starts with your brand bible (so everything sounds right), then generates descriptions from structured product specs, then optimizes for platform-specific SEO, and finally creates benefit-led bullet points. Each step builds on the previous one.

Measuring what matters

You've built the system. Now you need to know if it's working. Here are the metrics to track:

Time per listing — How long does it take you to go from product specs to a published, optimized listing? Before AI, this was typically 30-45 minutes. With your new system, target 5-10 minutes per listing including review time.

Conversion rate — The percentage of people who view your listing and buy. Track this before and after updating your content. Even small improvements compound across hundreds of products.

Search impressions — Are more people seeing your listings after SEO optimization? Check your platform analytics. Amazon's Brand Analytics, Etsy's Search Analytics, Shopify's reporting, and Google Search Console all track this.

Click-through rate — For your titles and thumbnails in search results. A higher CTR means your titles and keywords are matching buyer intent.

Content velocity — How many listings can you publish per week? This is the number that AI impacts most dramatically. Track it and watch it grow.

Don't expect overnight miracles. SEO improvements take 2-4 weeks to show in search rankings. Conversion rate changes need enough traffic to be statistically meaningful. But the time savings are immediate, and they free you up to focus on sourcing, marketing, and strategy.

The systems mindset

The biggest takeaway from Week 1 isn't any single prompt or technique. It's the shift from writing content to building a content system.

Before this week, writing a product listing was a creative act that started from a blank page every time. Now it's a systematic process:

1. Fill in the product spec template (your knowledge, 2 minutes)

2. Paste your brand bible and generate the description (AI, 30 seconds)

3. Generate SEO-optimized title and keywords (AI, 30 seconds)

4. Generate benefit-led bullet points (AI, 30 seconds)

5. Review and refine (your judgment, 3-5 minutes)

Total time: about 7 minutes per listing. That's a 500-product catalog done in under 60 hours — one person, no hiring, no outsourcing.

And the system improves over time. As you refine your brand bible, your templates, and your workflows, the output gets better and the review step gets faster. The first 50 listings take longer than the next 50.

Knowledge Check

What's the most important mindset shift from Week 1?

A

Moving from writing content one piece at a time to building a repeatable content production system

B

Speed matters more than quality in product listings

C

AI will completely replace human creativity in e-commerce

D

You should use as many AI tools as possible for every task

The key insight is shifting from treating each listing as a separate creative task to building a systematic, repeatable process. The system — brand bible, prompt templates, batch workflow — is what creates the 10x speed improvement while maintaining quality.

Your Week 1 challenge

Before Week 2 begins, put your new system to work with a real challenge:

Rewrite your 10 worst-performing listings.

Here's how to find them:

- On Amazon: Go to Business Reports → Detail Page Sales and Traffic. Sort by conversion rate (lowest first). Your bottom 10 are costing you the most.

- On Shopify: Go to Analytics → Product analytics. Sort by conversion rate. Find the products with decent traffic but low conversion — your descriptions are the problem.

- On Etsy: Go to Stats → Listings. Look for listings with high views but low favorites and sales. The content isn't converting.

- On eBay: Check your Seller Hub → Performance. Look for listings with impressions but low click-through rates.

For each of those 10 listings:

1. Paste your brand bible into ChatGPT

2. Feed in the product specs using your Day 3 template

3. Generate a new description, SEO-optimized title, and bullet points

4. Review, refine, and publish

Track your conversion rates for those 10 listings over the next 2-4 weeks. Most sellers see measurable improvement — often 15-30% higher conversion rates from better copy alone.

🤖

ChatGPT

online

I completed Week 1 of the AI for E-commerce course. I sell kitchen gadgets on Amazon and Shopify. I have about 120 products. What should I prioritize this weekend before Week 2 starts?

Great progress. Here's your weekend priority list: **Saturday morning (1 hour):** 1. Build your brand bible. Pull your 5 best-written listings, identify the patterns, and fill in the template from Day 6. Save it somewhere you can copy-paste fast. **Saturday afternoon (2 hours):** 2. Rewrite your 10 worst-performing Amazon listings using the full system: brand bible + product specs → description + title + bullet points. Focus on your highest-traffic, lowest-converting products — that's where better copy has the biggest revenue impact. **Sunday (1-2 hours):** 3. Do a keyword audit on your top 20 products. Use ChatGPT to generate long-tail keyword lists, then check your backend search terms. Most sellers leave these half-empty. **Why this order matters:** - Brand bible first → everything after sounds consistent - Worst listings second → biggest conversion rate gains - Keyword audit third → more visibility for what's already selling By Monday you'll have a tighter brand voice, 10 upgraded listings, and better SEO across your top products. That's a serious head start before you dive into ads and marketing next week.

↻ Replay conversation

Knowledge Check

Where should you look to find your worst-performing listings for the Week 1 challenge?

A

Sort by conversion rate or find listings with high views but low sales

B

Look for the newest listings you've added

C

Check which products have the fewest photos

D

Sort by price from lowest to highest

Your worst-performing listings are the ones with decent traffic but poor conversion — people are finding them but not buying. These are the listings where better copy will have the most direct impact on revenue.

What's coming in Week 2

Next week, you take your content system and apply it to the marketing side of e-commerce:

Day 8 — Ad copy that converts. Facebook, Google, Instagram, and TikTok ads written by AI.

Day 9 — Email marketing at scale. Welcome sequences, abandoned cart emails, and promotional campaigns.

Day 10 — Social media content. Posts, captions, hashtags, and content calendars.

Day 11 — Customer service templates. Review responses, FAQ answers, and support messages.

Day 12 — Competitive intelligence. Using AI to research competitors, identify market gaps, and find opportunities.

Day 13 — Pricing and promotion strategy. AI-assisted pricing research and promotional calendar planning.

Day 14 — Your marketing system. Putting it all together.

Week 1 was about building the product content foundation. Week 2 is about getting that content in front of customers and growing your revenue. The brand bible and prompt templates you built this week carry forward into everything next week.

See you on Monday.

🛒

Day 7 Complete

"Your product content system is built — AI toolkit, prompt templates, SEO workflow, bullet point formulas, and brand voice. Now put it to work: rewrite your 10 worst listings this weekend and watch the conversion rates climb."

Tomorrow — Day 8

Ad Copy That Converts

Next week you'll master marketing — ads, email, social media, customer service, and competitive intelligence.

Continue to Day 8 →