Day 11 of 28 · AI Job Hunt
LinkedIn Profile Makeover
⏱ 5 min
📊 Beginner
Your LinkedIn profile is your 24/7 recruiter. While you sleep, recruiters are searching for candidates with specific skills and keywords. If your profile doesn't contain those keywords — they'll never find you.
Today, you're going to use AI to transform your LinkedIn from a dusty online resume into a profile that actively attracts opportunities.
Make recruiters come to you with an optimized profile.
The sections that matter most
Recruiters use LinkedIn's search to find candidates. The search algorithm weighs certain sections more heavily:
Headline (most important) — Not your job title. Your value proposition. "Marketing Manager" gets lost in a sea of 10,000 other Marketing Managers. "B2B SaaS Marketing Manager | Product Launches & Content Strategy | Drove 45% of Inbound Pipeline" stands out.
About section — Your career story from Day 6, adapted for LinkedIn. Written in first person. Conversational but professional. Includes keywords naturally.
Experience — Same as your resume but slightly more narrative. LinkedIn allows more space, so use it to tell the story behind the metrics.
Skills — Fill all 50 slots. These are searchable keywords. If a recruiter searches "product marketing" and it's not in your skills, you won't appear.
Knowledge Check
What should your LinkedIn headline contain?
A
Your job title and company name
B
A value proposition with keywords — what you do, what you're great at, and a specific result, so recruiters find you AND want to click
C
"Open to opportunities"
D
Just your current job title
Your headline is the most searchable part of your profile. "Marketing Manager at TechCorp" is forgettable and unsearchable for anything beyond "marketing manager." A keyword-rich headline with a result gets you found AND gets you clicked.
Rewrite my LinkedIn headline. I'm a marketing manager at a SaaS company. I specialize in content strategy and product launches. My biggest achievement is building a content engine that generates 45% of our inbound leads. I want to attract recruiters for Product Marketing Manager roles.
Here are 3 options, strongest first:
**Option 1:** "Product Marketing Manager | Product Launches & Content Strategy | Built Content Engine Driving 45% of Inbound Pipeline"
**Option 2:** "B2B SaaS Marketing Leader | Go-to-Market Strategy, Product Launches & Demand Generation | 45% Inbound Lead Growth"
**Option 3:** "Marketing Manager → Product Marketing | GTM Strategy & Content That Converts | 3 Product Launches, 45% Pipeline Growth"
**Why these work:**
- Include the target role title ("Product Marketing Manager")
- Packed with searchable keywords (GTM, product launches, demand generation, content strategy)
- Feature a specific metric that earns credibility
- Option 3 signals career direction with the → arrow
↻ Replay conversation
The About section
Your About section is where you hook recruiters who click on your profile. Here's the formula:
Line 1: A bold opening statement that makes them want to read more. Not "Results-driven professional with..." — something with personality.
Lines 2-5: Your career story in 3-4 sentences. Where you've been, what you're great at, what drives you.
Lines 6-8: Your key achievements with numbers. The proof that backs up your story.
Final line: A soft call to action. "Always happy to connect over [topic]" or "Let's talk if you're building [type of team]."
Write my LinkedIn About section. I'm a marketing manager with 5 years in B2B SaaS. I've led 3 product launches, built a content strategy that drives 45% of inbound leads, and manage a team of 2. I'm looking for Product Marketing Manager roles. Make it conversational, first-person, and under 150 words.
I build the marketing that makes people actually want to buy.
Over the past 5 years in B2B SaaS, I've specialized in product launches and content strategy — the work that turns features into revenue. I led 3 product launches end-to-end, from positioning to sales enablement, and built a content engine that now drives 45% of our inbound pipeline.
What I've learned: great product marketing isn't about flashy campaigns. It's about deeply understanding the customer, nailing the positioning, and giving sales the tools to close.
**Some highlights:**
→ 3 product launches driving 28% average feature adoption
→ Content strategy generating 45% of inbound MQLs
→ Team of 2 producing output of a team of 5
I'm currently exploring Product Marketing Manager opportunities at growth-stage SaaS companies. If you're building a PMM function or scaling go-to-market, let's connect.
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**Word count: 142**
↻ Replay conversation
Knowledge Check
Why should you write your LinkedIn About section in first person?
A
Because recruiters prefer informal writing
C
Because LinkedIn requires it
D
Because first person sounds natural and builds connection — third person ("John is a results-driven professional...") sounds stiff and outdated
First person is how humans talk. "I build the marketing that makes people want to buy" is engaging. "John is a results-oriented marketing professional" sounds like it was written by a robot in 2010. LinkedIn is a professional social network — emphasis on social.
Quick wins to do today
Here are five changes you can make in the next 15 minutes that will immediately improve your LinkedIn visibility:
1. Update your headline using the formula above.
2. Rewrite your About section with AI — first person, conversational, with metrics.
3. Add all 50 skills. Search for skills related to your target role and add every relevant one.
4. Turn on "Open to Work" — visible to recruiters only (not your whole network). This is in Settings > Job Seeking Preferences.
5. Update your experience to match your new AI-optimized resume bullets.
These five changes can increase profile views by 3-5x within the first week. Recruiters who never found you before will start showing up.
Final Check
What's the most underused LinkedIn feature for job seekers?
B
The Skills section — most people add 5-10 skills when LinkedIn allows 50, missing dozens of searchable keywords that recruiters use to find candidates
The Skills section is LinkedIn's hidden SEO. Every skill you add is a searchable keyword. Recruiters literally search "product marketing" + "SaaS" + "go-to-market" to find candidates. If those terms aren't in your skills, you're invisible. Fill all 50 slots with relevant skills.
💼
Day 11 Complete
"Your LinkedIn isn't a resume — it's a searchable advertisement for your career. Make every keyword count."
Tomorrow — Day 12
LinkedIn Content That Attracts Recruiters
Tomorrow you'll learn to post content that makes recruiters come to you.