Recruitment Marketing & Social Media

The biggest mistake recruiters make on social media is posting the same content everywhere. A LinkedIn job post and an Instagram hiring story need completely different approaches.

LinkedIn — Professional but not boring. Lead with what makes the role exciting, not the requirements list. Use a hook in the first two lines (before the "see more" fold). Include salary if you can — posts with salary get 2-3x more engagement.

Instagram — Visual-first. Use carousels or stories. Break the role into slides: What you'll do / What we offer / How to apply. Casual tone. Show the team, the office, the vibe.

Twitter/X — Short, punchy, personality-driven. Lead with the most interesting thing about the role. Use a thread if you need more space. Hashtags matter here.

TikTok — For entry-level and early-career roles. "Day in the life" format works best. Behind-the-scenes of the hiring process. Authentic and unpolished beats corporate and glossy.

LinkedIn is still where most professional hiring happens. But 90% of job posts look identical — a wall of bullet points that nobody reads past the first line.

Here's what actually works:

The hook — Your first sentence needs to earn the click. Not "We're hiring a Senior Developer." Instead: "Your code will be used by 2 million people. Here's the role."

The story — Why does this role exist? What problem will this person solve? What's exciting about the timing?

The specifics — What they'll actually do in the first 90 days. Not vague responsibilities — concrete projects.

The offer — Salary range, benefits, flexibility. Be transparent. Candidates are tired of "competitive salary."

Your employees' combined LinkedIn network is probably 10-50x larger than your company page following. Employee advocacy means getting your team to share roles, content, and stories — turning every employee into a recruitment channel.

Most employee advocacy programs fail because they ask employees to share boring corporate content. Nobody wants to repost "We're thrilled to announce an opening for..."

Instead, make it easy and make it personal:

Write posts for them. Use AI to draft 3-4 different versions of a hiring post. Each version should feel like it was written by the employee, not the company.

Make it about them, not the role. "My team is hiring and here's why I love working here" performs 5x better than "My company has an opening."

Prompt template: "Write a LinkedIn post from the perspective of [name], [role] at [company]. They want to share that their team is hiring a [role]. Include something personal about why they enjoy working on this team. Tone: genuine and casual — like they typed it themselves. Under 100 words."

Whether it's a virtual hiring event, an open day, or a meetup, AI can help you create promotional content that drives registrations.

Event announcement post: "Write a LinkedIn post promoting our hiring event. Event: [name/type]. Date: [date]. What attendees get: [meet the team, live demos, on-the-spot interviews]. Roles we're hiring for: [list]. Include a sense of urgency. Tone: exciting but professional. Under 150 words."

Countdown content: Create a series of posts — 1 week out, 3 days out, day-of. Each should add new information or a new reason to attend. AI can generate the full series in one prompt.

Post-event follow-up: "Write a LinkedIn post recapping our hiring event. [X] people attended. [X] offers extended. Include a thank you to attendees and mention we're still accepting applications for [roles]. Under 100 words."

Hashtags make your content discoverable beyond your immediate network. Here's the strategy:

Always include: Your industry hashtag (#fintech, #healthtech, #SaaS), the role type (#productdesign, #engineering, #sales), and a general hiring tag (#hiring, #wearehiring, #jobalert).

Platform-specific counts: LinkedIn: 3-5 hashtags. Twitter/X: 2-3. Instagram: 10-15 (in the caption or first comment).

Prompt for hashtag research: "I'm posting a job ad for a [role] at a [industry] company on [platform]. Suggest 10 relevant hashtags ordered by likely reach. Include a mix of broad hashtags and niche ones specific to the role and industry."

Pro tip: Create a hashtag bank for your company. Each time you post a new role, you'll have a ready-made list instead of starting from scratch. AI can generate this entire bank in one prompt — organized by role type, industry, and platform.