Day 9 of 28 · AI Challenge
Copywriting That Converts
⏱ 7 min
📊 Beginner
Social media gets attention. But copywriting gets money. It's the words on your landing page, your ad, your email subject line, your checkout page — everywhere a person decides whether to click, buy, or leave.
Today you'll learn how to use AI to write copy that actually converts. Not clever copy. Not pretty copy. Copy that makes people take action.
The AIDA framework
Professional copywriters have used this for a hundred years. AI makes it effortless:
A — Attention. Grab them. A bold claim, a surprising stat, a question they can't ignore. You have about 3 seconds.
I — Interest. Keep them reading. Introduce the problem they're facing. Make them feel understood.
D — Desire. Show them what life looks like on the other side. Paint the outcome. Use specifics — numbers, timelines, real results.
A — Action. Tell them exactly what to do next. "Start your free trial." "Book a call." "Download the guide." One clear CTA.
When you give AI a framework to follow, it stops writing vague marketing fluff and starts writing copy with structure.
I'm launching an online course teaching people how to start a freelance copywriting business. Price is $197. Write a landing page hero section using the AIDA framework. Target audience: people stuck in 9-5 jobs who want to freelance.
Here's your hero section using AIDA:
**ATTENTION (Headline):**
Quit Writing Emails for Your Boss. Start Writing Copy for $2,000 Clients.
**INTEREST (Subheadline):**
You already write every day — emails, Slack messages, presentations. What if those same skills could earn you $5K-$10K/month as a freelance copywriter — without a degree, portfolio, or permission from anyone?
**DESIRE (Body):**
Inside this course, you'll learn:
→ How to land your first paying client in 14 days (not 14 months)
→ The 3 types of copy businesses will always pay for
→ How to price projects at $1,000-$5,000 without flinching
→ Real templates, real pitches, real contracts — no theory
Join 2,400+ students who've gone from "I could never freelance" to sending invoices from their couch.
**ACTION (CTA):**
Start Your Copywriting Business → $197
30-day money-back guarantee. Zero risk.
Want me to write variations of the headline or adjust the tone?
↻ Replay conversation
Knowledge Check
In the AIDA framework, what's the purpose of the "Desire" section?
A
To explain your company's backstory
B
To paint a vivid picture of the outcome and make the reader want it
C
To list every feature of your product
D
To create urgency with a countdown timer
Desire is about the transformation. Not features — outcomes. "Learn 12 modules" is a feature. "Land your first $2,000 client in 14 days" is an outcome. People don't buy products. They buy the version of themselves on the other side.
Headlines that stop the scroll
Your headline is the most important piece of copy on any page. The legendary advertising executive David Ogilvy said: "On average, five times as many people read the headline as read the body copy."
AI is exceptional at generating headline variations. The trick is to ask for many, then pick the best:
Give me 10 headline variations for my freelance copywriting course landing page. Mix different angles: fear-based, aspiration-based, curiosity-based, and proof-based. Target: people in 9-5 jobs.
Here are 10 headline variations:
**Fear-based:**
1. Your 9-to-5 Will Never Pay You What You're Worth. This Will.
2. Still Trading Hours for a Salary? There's a Faster Path to $10K Months.
**Aspiration-based:**
3. Write From Anywhere. Earn More Than Your Manager. No Degree Required.
4. Your First Freelance Client Is 14 Days Away.
5. From Corporate Email Writer to $5K/Month Copywriter.
**Curiosity-based:**
6. The $197 Skill That Replaced a $65K Salary
7. Why the Best Freelance Copywriters Never Went to Business School
8. What 2,400 Students Discovered After Quitting Their Jobs
**Proof-based:**
9. 2,400 Students. $12M in Freelance Income. One Course.
10. "I Made $3,200 in My First Month." — Here's How.
I'd recommend testing #1, #4, and #9 — they cover different emotional triggers and would make great A/B tests.
↻ Replay conversation
Knowledge Check
Why should you ask AI for multiple headline variations instead of just one?
A
More headlines means more words, which helps SEO
B
Different angles resonate with different people — variety helps you find what converts best
C
The first headline AI generates is always the worst
D
AI needs to warm up before it writes well
Every audience responds to different emotional triggers. Some people are motivated by fear of missing out, others by aspiration, others by proof. Generating 10 headlines in 30 seconds lets you test angles that would take hours to brainstorm manually. The best copywriters test constantly — AI makes that effortless.
Ad copy and CTAs
Landing pages aren't the only place copy matters. Facebook ads, Google ads, email subject lines, button text — these tiny pieces of copy drive millions of dollars in revenue.
Ad copy rules:
- Lead with the benefit, not the feature
- Use specific numbers ("Save 4 hours/week" beats "Save time")
- Address one problem per ad
- Match the ad's promise to the landing page
CTA rules:
- Use action verbs: "Get," "Start," "Download," "Join"
- Add urgency or specificity: "Start your free trial" beats "Submit"
- Remove friction words: "Get instant access" beats "Sign up now"
The difference between a $2 cost-per-click and a $0.50 cost-per-click is often just better copy. And AI can generate dozens of variations in minutes.
Write 3 Facebook ad variations for my $197 freelance copywriting course. Each ad should be under 125 words. Different angles: one about income, one about freedom, one about starting fast.
**Ad 1 — Income angle:**
I was making $55K/year writing emails for someone else's company.
Now I make $8K/month writing copy for clients I choose.
Same skill. Different application. Wildly different income.
This course shows you exactly how to make the switch — your first paying client in 14 days, not 14 months.
→ Start for $197 (30-day guarantee)
**Ad 2 — Freedom angle:**
Wrote this ad from a coffee shop in Lisbon. No PTO request. No Slack notifications. No commute.
Freelance copywriting gave me my time back — and it pays better than my old job.
Learn the exact system inside.
→ Get instant access — $197
**Ad 3 — Speed angle:**
14 days from now, you could have your first paying copywriting client.
Not 14 months. Not "someday." Two weeks.
The course includes pitch templates, pricing guides, and a client outreach system that actually works.
2,400+ students already started.
→ Join them today — $197
↻ Replay conversation
The revision loop
Here's a workflow that professional copywriters using AI follow:
Step 1: Give AI the brief — product, audience, framework, tone. Get the first draft.
Step 2: Pick the best parts. Ask AI to expand or refine specific sections. "Make the headline punchier." "Add a customer objection and address it." "Rewrite the CTA with more urgency."
Step 3: Run a "devil's advocate" pass. Ask AI: "What would stop someone from buying after reading this? Address those objections."
Step 4: Polish it yourself. Add your real numbers, real testimonials, real specifics. AI gives you structure and speed — you give it truth.
One freelance copywriter shared that this process cut her project turnaround from 3 days to 4 hours. That's not cutting corners — that's working smarter on the part that matters (the thinking and editing) and letting AI handle the part that's just assembly.
Final Check
What's the most valuable part of the AI copywriting revision loop?
A
Using AI for structure and speed, then adding your real specifics and truth
B
Replacing the copywriter entirely
C
Running the copy through AI multiple times without changes
D
Getting AI to write faster
AI assembles great copy fast. But the real conversion power comes from specifics only you can add — real testimonials, real numbers, real customer language. The loop is: AI drafts, you direct and refine, AI revises, you add truth. That combination outperforms either one alone.
✍️
Day 9 Complete
"Copy converts when it has structure (AIDA), specifics (real numbers and outcomes), and a clear action. AI gives you the first two fast — you bring the truth."
Tomorrow — Day 10
Building a Content Calendar
Tomorrow you'll build a full month of content in one sitting.